Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell bunny. Since 1973 the bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell bunny is one of the most widely recognized brand icons across the globe.